Privacy Policy for InvestInUtah.ai

Last Updated: October 10, 2025

At InvestInUtah.ai, we are committed to protecting your privacy. This Privacy Policy explains what information we collect on our website, how we use and protect that information, and your choices. By using our website (the "Site"), you agree to the terms of this Privacy Policy. We do not collect personal information unless you voluntarily provide it, and we do not use any tracking cookies of our own. However, we do utilize certain third-party services for analytics and site functionality as described below. We reserve the right to update this Privacy Policy at any time in the future (see Changes to This Policy), but we will never sell your data or enable third-party advertising trackers on our Sitenowmattersnow.org.

Information We Collect

We keep data collection to a minimum. We do not collect any personal information about you just from you browsing our Site. The only information we gather is what you choose to give us or what is collected by our analytics tools in an anonymized way. Specifically:

Personal Information You Provide: If you fill out our Contact Us form or request information about a property listing, you may provide personal details such as your name, email address, phone number, or other contact information. We collect and store this information only when you voluntarily submit it so that we can respond to your inquiry or provide the services/information you requested. Providing this information is completely optional – if you do not fill out any forms, we will not have any of your personal data.
Listing Inquiry Data: Similarly, if you request more details on one of the real estate listings featured on our Site, any contact or personal information you provide in that request will be collected so we can send you the relevant information. We treat this data the same way as contact form data (for example, using it to reach out with the details you asked for).
Browsing Data & Cookies: By default, we do not use our own cookies or tracking pixels to collect information about your browsing behavior. We do not track you across the internet, and simply visiting our Site will not result in us collecting personal info. However, please note that we do use third-party analytics services (Google Analytics and Hotjar) which may employ cookies or similar technologies to collect non-personal usage data (see the Third-Party Analytics section below). Importantly, this usage data is anonymized and aggregated, meaning it cannot be used to identify you personallynowmattersnow.org. We do not collect any sensitive personal data, and we do not require users to create accounts or provide any information just to view our content.

Third-Party Analytics and Tracking

We use a couple of third-party services to understand how our website is used and to help improve your experience. These services may automatically collect certain technical information about your visit (such as IP address, browser type, pages visited, time spent, and click or scroll actions) in an anonymized way. InvestInUtah.ai itself does not use any tracking cookies, but these third-party tools might set their own cookies or similar identifiers for analytics purposes. We ensure that no personally identifiable information (like your name or contact details) is sent to these analytics providers. The data collected is used only to analyze overall trends and usage of our Site, and not to identify or track individual usersnowmattersnow.org. The third-party analytics services we use are:

Google Analytics: We use Google Analytics to gather insights on website traffic and user behavior. Google Analytics may use first-party cookies and similar technologies to collect information about how you navigate our Site – for example, which pages you view and how long you stay on them. This information (including possibly your IP address, though we have enabled IP anonymization so that it’s de-identified) is transmitted to Google and stored in aggregated form. Google Analytics provides us with reports on website usage that help us improve our content and services. We do not receive any personally identifying data through Google Analytics, and we have not enabled any advertising features. In other words, the data Google Analytics collects for us is used solely for analytics and is not shared with Google for advertising purposesnowmattersnow.org. Google Analytics stores usage information in a pseudonymized user profile, meaning it cannot readily be traced back to you as an individual. You can opt out of Google Analytics by using Google’s opt-out browser add-on or by disabling cookies in your browser.
Hotjar: We also use Hotjar, which is an analytics and feedback tool, to better understand how users interact with our Site (for example, which sections of a page are viewed the most, or where users might encounter issues). Hotjar may record non-personal data such as mouse clicks, taps, scrolling activity, and general device information (device type, operating system, browser, screen size, etc.). Hotjar uses first-party cookies and other technology to collect this behavioral information. All data collected through Hotjar is aggregated and anonymized – Hotjar does not collect any personally identifiable information like your name or form entries, and we do not use Hotjar to record any sensitive details. The information helps us identify usability improvements and does not profile you individually. Hotjar stores the usage data it collects in a pseudonymized user profile on our behalf, and Hotjar is contractually forbidden from selling any of the data collected on our behalfnowmattersnow.org. This means the analytics data stays with us and Hotjar and is not shared or sold to anyone else. For more details, you can refer to Hotjar’s own Privacy Policy and Google’s Privacy Policy to see how those companies handle collected data.

Your Choices for Analytics: If you do not wish to be included in our analytics data, you can disable or block cookies in your web browser (though remember, we do not use any of our own cookies, only Google Analytics and Hotjar do). Most browsers allow you to block third-party cookies or all cookies. You can also enable “Do Not Track” in your browser, and we honor that setting for Hotjar (Hotjar respects Do Not Track requests). Keep in mind that our Site will remain fully functional even if you opt out of analytics tracking, as these tools are only for our information.

How We Use Your Information

We use the limited information we collect only for the purposes described in this Policy. The uses of information include:

Responding to You: If you contact us through a form or request information, we will use your provided personal information (like your name and email/phone) to respond to your inquiry or provide the information or service you requested. For example, if you ask about a real estate listing, we’ll use your contact details to send you the listing details or to discuss your needs.
Providing and Improving Our Services: We use information to operate and improve the Site and our real estate services. For instance, analyzing the anonymized usage data from Google Analytics and Hotjar helps us understand which content is most useful and how users navigate the site, so we can make the Site better and more user-friendly. This usage data never identifies you personallynowmattersnow.org; it simply helps us see overall patterns (e.g., which pages are popular).
Communications & Marketing: When you provide your contact information (such as by filling out the Contact form or requesting info), we may use it to send you follow-up communications. This can include email newsletters, updates, or a "drip" email campaign related to Utah real estate investing. Our intent is to share useful information like new investment opportunities, market updates, or tips. We will only send you marketing emails if you have contacted us or explicitly requested information (i.e., we do not add you to our mailing list without your interaction). Every marketing email we send will have an unsubscribe link so you can opt out at any time. If you unsubscribe, we will stop sending you those communications immediately. (Alternatively, you can always contact us to be removed as well.)
Ensure Legal Compliance and Prevent Misuse: We may use information as needed to enforce our Terms of Use, to prevent fraudulent activities, or to comply with applicable laws and regulations. This is more of a precaution – since we collect very little data, it's rare that this would be needed, but we include this for completeness.

We do not use personal information for any purposes other than the above. In particular, we do not sell your information to any third parties, and we do not use your data for targeted advertising. We also do not engage in any form of automated decision-making or profiling based on the data you provide.

How We Share Your Information

Protecting your privacy is important to us, so we limit the sharing of personal information. In plain terms: We do not sell, trade, or rent your personal information to outside third partiesnowmattersnow.org. We also do not share your information with any unrelated companies for their own marketing or advertising purposes. The only circumstances under which we might share some information are the following:

With Service Providers (Third-Party Processors): We may share certain non-personal, usage data with the third-party services that help us run our Site – specifically Google Analytics and Hotjar as discussed. For example, when you visit our Site, Google Analytics and Hotjar automatically receive certain data about your device and interaction (as described above). These providers act as our data processors for analytics, and they are only allowed to use the data for providing services to us (not for their own purposes). Other than analytics, we currently do not use any external service that would require sharing your personal data. (If this changes in the future, we will update this Policy accordingly.)
With Our Affiliate (Yubedo): Yubedo is a real estate investment platform that is owned by our team. As an affiliated company under the same ownership, Yubedo may assist us in providing services to you. We may share your information with Yubedo only for internal business purposes and to better serve your needs as an investor. For instance, if your inquiry or request is related to tools or analytics provided by Yubedo, we might refer your information to that platform to help fulfill your request. Any information shared with Yubedo will be handled with the same level of confidentiality and care as described in this Privacy Policy, since Yubedo is essentially part of our organization. We will not share your information with any other third parties outside our corporate family.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal process (such as a subpoena, court order, or government request). We would also share information if necessary to establish or exercise our legal rights or defend against legal claims. Additionally, if we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or to protect the safety of any person, we may share information to the appropriate authorities. This scenario is unlikely given the nature of our Site, but we have to mention it for completeness.
Business Transfers: In the event that InvestInUtah.ai or our real estate team undergoes a business transaction such as a merger, acquisition by another company, or sale of assets, user information (including personal data you have provided) may be transferred as part of that transaction. If such a change in ownership happens, we will ensure that the information remains protected by this Privacy Policy or one with equivalent protections. We will also notify you (for example, via a notice on our Site) if a transfer of your personal information occurs in such context.

Aside from the above situations, we do not share your personal information with any third parties. Your data is primarily used by our team internally to serve you. Also, rest assured that even in the above cases, we will never share more information than is necessary. For example, in analytics, the data is anonymized; in legal cases, only what's required by law; and with Yubedo, only as needed to provide you better service (since Yubedo is under our ownership and not an unrelated party).

Data Security

We take the security of your personal information seriously. We implement reasonable security measures to protect your data from unauthorized access, disclosure, alteration, or destruction. These measures include technical, administrative, and physical safeguards appropriate to the sensitivity of the data we store. For instance, our website is hosted on secure servers and uses up-to-date security protocols. If our contact forms collect personal information, that transmission is protected by encryption (HTTPS secure connection). We also restrict access to personal data internally – only authorized team members who need to see the information to perform their duties (e.g., responding to your inquiry) will have access to it.

However, please understand that no method of transmission over the internet, or method of electronic storage, is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You use our Site and provide information at your own discretion and risk. If we ever experience a data breach affecting your personal information, we will follow all applicable laws to inform you and take necessary steps to mitigate the issue.

Your Choices and Rights

We believe in giving you control over your information. Because we collect minimal data, the primary choices you have revolve around whether or not to provide us information and what communications you receive from us. Here are your options and rights:

Choosing Not to Provide Information: You are not required to give us any personal information when browsing our Site. If you do not fill out a contact form or request form, we will not collect any personal details about you. This is entirely your choice – you can use our Site anonymously.
Opting Out of Communications: If you do provide your email or phone number to us, you may receive follow-up communications (as described in the How We Use Your Information section). If at any point you no longer wish to receive our newsletter, updates, or drip campaign emails, you can opt out. Every marketing email we send includes an “Unsubscribe” link at the bottom. Click that link and follow the instructions to instantly remove yourself from our mailing list. Alternatively, you can contact us directly (via email or the contact form) and request to be unsubscribed, and we will remove you manually. We will always honor unsubscribe requests promptly – no questions asked. If we call or text you (for example, responding to a property inquiry by phone), and you prefer not to be contacted by phone, just let us know and we will refrain from further phone communications.
Accessing or Correcting Your Information: If you have provided personal information and you would like to know what data we have about you, or if you believe something is inaccurate (for example, you want to update your email address), you have the right to contact us and request this information. We will be happy to tell you what personal data (if any) we have stored, and to correct it if it’s wrong. Since we typically only have whatever info you sent us in a form, this is usually just your name and contact details.
Deletion (Right to Be Forgotten): You can also request that we delete the personal information you have given us. For example, if you previously contacted us and joined our mailing list but now want your information removed from our records, just reach out to us. We will delete your contact information and any correspondence from our systems, except to the extent we are required to keep certain records for legal or administrative purposes (for instance, if you engaged in a transaction with us, we might need to retain a record of that). In general, if you ask us to erase your personal data, we will do so to the fullest extent possible.
Cookies/Tracking Choices: As mentioned, you can control or block cookies through your browser settings. Since our Site itself doesn’t use cookies (besides the third-party analytics), by blocking cookies you would primarily be opting out of those analytics tracking. You can also use browser privacy features or plugins to block analytics. This will not affect the core functionality of our Site for you.
“Do Not Track” Signals: Some web browsers have a “Do Not Track” feature which, when enabled, sends a signal to websites that you do not want to be tracked. While there is currently no industry standard for how websites should respond to Do Not Track signals, we respect such signals in context of Hotjar (as Hotjar provides an option to honor Do Not Track). Google Analytics currently does not respond to Do Not Track, but if you wish to not be tracked by Google Analytics at all, the aforementioned opt-out methods (browser add-on or blocking cookies) are effective.
California and Other Regions: Our website is not specifically targeted to residents of any particular state outside Utah, and we do not meet the thresholds of state privacy laws like the California Consumer Privacy Act (CCPA). However, if you are a resident of California or another state with privacy rights, and you contact us with a request pertaining to your data (such as those listed above: access, correction, deletion, do not sell, etc.), we will do our best to honor your request in spirit even if those laws may not strictly apply to us. Again, note that we never sell personal data in the first placenowmattersnow.org, so the “Do Not Sell” aspect is already guaranteed.

If you have any questions about your rights or how to exercise them, please see the Contact Us section at the end of this policy for how to reach us. We will be glad to assist.

Children's Privacy

Our services are intended for adults (at least 18 years old) and are not directed to children. Real estate investing is a professional/financial service, and we do not expect or intend for anyone under the age of 18 to use our Site. We do not knowingly collect any personal information from children under 18 years of age. If you are under 18, please do not submit any personal information to us. If we discover that we have inadvertently collected personal information from a minor under 18, we will promptly delete that data from our records. Parents or guardians who believe that their child may have provided personal information to us can contact us, and we will take appropriate steps to remove the information. (For reference, InvestInUtah.ai is focused on investment opportunities in real estate, which by its nature is aimed at adults; thus, minors should not be using our contact forms or services.)

International Users and Geographic Scope

InvestInUtah.ai is designed for users in the United States, primarily those in Utah. Our real estate services are offered in Utah, and our target audience is located in Utah (though of course anyone in the U.S. can visit the site to learn about Utah investment opportunities). We do not actively market to or provide services in other countries or regions outside of the U.S. In particular, we do not offer services in the European Union or other jurisdictions outside the United States, and our site is not intended to target or solicit users in those areas. If you are visiting our Site from outside the U.S., please be aware that any information you provide will be processed and stored in the United States under U.S. privacy standards. By using our Site or providing your information, you consent to the transfer of your data to the U.S. and the application of this Privacy Policy.

Because we focus on Utah, we currently do not specifically comply with foreign privacy laws like the EU’s GDPR or others, as we do not operate in those jurisdictions. We are a U.S.-based business following U.S. laws. If you are an international user who nevertheless uses our Site and provides personal information, that information will be handled as described in this Privacy Policy. If you do not agree to that, we advise you not to provide personal data or use our services from outside the U.S.

Changes to This Privacy Policy

We may update or change this Privacy Policy from time to time. As our website and services evolve, or as privacy laws develop, we might make modifications to ensure that we remain transparent about our practices and compliant with any requirements. We reserve the right to change this Policy at any time. If we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. Changes will become effective immediately upon posting the revised Privacy Policy on this page, unless stated otherwise.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. If we make any significant or material changes in the way we handle your personal information, we may provide a more prominent notice (such as a banner on our website or an email notification, if appropriate). However, typically, your continued use of the Site after the Privacy Policy is updated will signify your acceptance of the revised terms. Rest assured, even if the policy changes, we will not reduce your privacy rights under this Policy without obtaining your consent. In particular, as stated earlier, we will never sell your data or use it for third-party advertising purposesnowmattersnow.org, and this commitment will not change.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please do not hesitate to reach out to us. We are here to help and value transparent communication. You can contact us in the following ways:

By Email: Send us an email at info@investinutah.ai (or the appropriate contact email for our team). Please include "Privacy Inquiry" in the subject line so it can be directed to the right personnel.
Through the Website: You can also send us a message through our website’s Contact Us form. Simply visit the Contact page on InvestInUtah.ai and submit your query or request. If your request is about your personal data (for example, opting out of communications or deleting your information), please make that clear in your message.
By Phone: If we have a contact number listed on our site, you may call us with questions. (As of now, email or the contact form is the best way to reach us regarding privacy matters.)

We will respond to your inquiries as soon as reasonably possible, typically within a few business days.

Thank you for trusting InvestInUtah.ai. We are dedicated to maintaining your privacy and helping you invest in Utah real estate with confidence and peace of mind.

Note: This Privacy Policy applies only to the InvestInUtah.ai website and any services offered through it. It does not cover any third-party websites or services that may be linked on our site (such as external real estate listings or resources). Those services will have their own privacy policies. Always be sure to read the privacy policies of any external sites you visit. If you have any further questions about our Privacy Policy, feel free to contact us. Your privacy is important to us, and we mean it when we say that we keep your personal information limited and safe.

Thank you for reading our Privacy Policy!